ItвЂ™s always good to go straight to the horseвЂ™s mouth so we can understand GoogleвЂ™s terms of service for the photos that appear in GMB. LetвЂ™s begin! GoogleвЂ™s Guidelines For Images In order to take advantage of the opportunity afforded by having great images, youвЂ™ll need to understand what opportunities to add images to GMB exist, who they can be added by, how they can be added, and what types of images work best. Google is increasingly visual in terms of how it uses AI to вЂunderstandвЂ™ the content of images (read our guide to visual search to learn more). вЂњBusinesses with photos are more likely to receive requests for driving directions to their location, as well as clicks through to their websites, than businesses that donвЂ™t have photos.вЂќ

Google is pretty clear on its stance on the importance of images in GMB, telling us that : Given the human propensity to form impressions and take in information via a visual format, images are tremendously influential and key to your business looking good online.ДЄs businesses and individuals, weвЂ™re all very used to curating the images on our website and on our social media channels in view of what we think they say about us both professionally and personally.Д«ut what of our Google My Business profiles? If youвЂ™re guilty of thinking of your profile purely in terms of reviews and local search position, you may have overlooked the need to keep a tight rein on your GMB photos.ДЄsk yourself, for example, how do your existing and potential customers use photos to form an opinion of your business? And does this help them decide to engage with your services, or choose one of your competitors? You can find all the data behind this here. Images and visuals are much more powerful and easier to understand than just text, as well as being easier to recall. Internet users are inherently visual creatures, with approximately 50% of the surface of the human brain devoted to processing visual information.

WeвЂ™ve all heard the saying that first impressions count, and this is just as true online as it is in real life.

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